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Niche Envy: Marketing Discrimination in the Dig... 0262701219 Book Cover

Niche Envy: Marketing Discrimination in the Dig...

Edition Description

The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information.

We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access...

Edition Details
Format:Paperback
Language:English
ISBN:0262701219
Format: Paperback
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Niche Envy: Marketing Discrimination in the Dig... 0262201658 Book Cover

Niche Envy: Marketing Discrimination in the Dig...

Edition Description

The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information.

We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access...

Edition Details
Format:Hardcover
Language:English
ISBN:0262201658
Format: Hardcover
Condition:
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