'Ni Hao Hotels' the way to win Chinese hearts and minds

By MSc. Steffens and MSc. Steffens

International Hotel Companies (IHCs) are perceived as the most global industry in the service sector. It is universally recognized that the choice firms have to make is how global or how local they... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3844321683
• ISBN13: 9783844321685
• Release Date: May 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 124 Pages
• Weight: 0.42 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"