Next-Gen Marketing: How Millennials Shape Repurchase Decisions?

By Ari Prabowo and Henry Aspan

The book "Next-Gen Marketing: How Millennials Shape Repurchase Decisions?" explores the shifting landscape of marketing influenced by the millennial generation. Millennials, having grown up in a digital-first environment, are significantly reshaping purchasing behaviors, particularly in their decision to repurchase products. This generation, more connected and informed than any before, values experiences over mere products, seeking deeper, more personalized interactions with brands. The book highlights how brands need to adapt to these changing consumer expectations, focusing on values like authenticity, social responsibility, and technological innovation. Millennials demand marketing strategies that reflect their desire for meaningful engagement. Unlike previous generations, they don't just respond to traditional advertisements; they look for brands that align with their personal values and offer seamless, interactive experiences. This book dives deep into how leveraging data and digital tools can help marketers craft personalized experiences that not only attract millennials but also foster long-term loyalty. The role of social media, user-generated content, and influencer partnerships are emphasized as crucial elements in maintaining an ongoing relationship with this influential consumer group. Through comprehensive analysis, the book offers actionable insights into how businesses can navigate the complexities of millennial preferences, from crafting compelling narratives to ensuring sustainable practices. It serves as a guide for marketing professionals to understand and adapt to the expectations of the millennial consumer, ensuring future success in a rapidly evolving digital market.

• Format: Paperback
• Language: English
• ISBN: 9999335993
• ISBN13: 9789999335997
• Release Date: January 2026
• Publisher: Eliva Press
• Length: 118 Pages
• Weight: 0.37 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"