Newsjacking

by Jon Burkhart and Grant Hunter

As the media landscape becomes fragmented, the traditional advertising creative department is changing, and agencies are finding new ways to articulate clear, relevant, innovative, and memorable advertising. They are newsjacking--using topicality, social media, and viral techniques to create fresh and effective advertising.
From the creators of the advertising website Urgent Genius, this book presents the best of today's branding work that uses...

• Format: Hardcover
• Language: English
• ISBN: 0500516723
• ISBN13: 9780500516720
• Release Date: May 2013
• Publisher: Thames & Hudson
• Length: 216 Pages
• Weight: 2.75 lbs.
• Dimensions: 1.0" x 8.9" x 11.1"