News for a Change: An Advocate's Guide to Working with the Media

By Katie Woodruff, Lawrence M. Wallack, Lori Dorfman, et al.

Book Overview

News for a Change provides step-by-step instructions for working with the media to promote social change. The authors are seasoned activists in the use of media advocacy -- the strategic use of news media, advertising and community organizing to change public policy. In this media-driven age, strategic media approaches are vital to achieving visibility, gathering support, and challenging those in positions of power.

• Format: Paperback
• Language: English
• ISBN: 0761919244
• ISBN13: 9780761919247
• Release Date: June 1999
• Publisher: Sage Publications, Inc
• Length: 168 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.4" x 8.5" x 11.0"

Customer Reviews

Good solid backgrounder

This book is old enough that it gives only the barest mention to the influence of Web media, and no tactics related thereto, but the fundamentals the book does teach are applicable on the Web or anywhere. I learned from it.

Excellent guide for advocates

Larry Wallack, Katie Woodruff and Lori Dorfman are recognized experts in media advocacy. This book was a textbook for my media communications course in a graduate school of public health. I would recommend this book for anyone who would like a better understanding of how to work with the media to support advocacy and policy issues, in any subject area. It incorporates a workbook style, with examples of press releases, letters, etc. It's a how-to for hands-on folks. There are also other books focusing on media advocacy, written by Wallack and Dorfman, that I would highly recommend. But News for a Change is an excellent starting point for anyone who needs the media to cover an advocacy/policy issue.