The Newest Logo from California mirrors the new freedom felt by today's graphic designers. This book displays the many styles being developed and shows the visual inventiveness and playfulness of today's graphic design. This book is organized by visual similarities and includes logos based on pictorial symbols, initial marks, type solutions, rebus symbols and the reinvention of styles from earlier art and graphic design periods. Comments about the mark accompany it, where possible, making this a unique exploration of the way designers think about trademarks and logos.
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