New West: Innovating at the Intersection

By Wolfgang Wagener and Leslie Erganian

The mid-century linen postcard, recognized for its color-saturated hues and textured finish, evolved as a rare hybrid of the mediums of photography, painting, and mass printing. NEW WEST, a comprehensive publication of this popular art form, explores the evolution of the American West through these vibrant and compelling images.

The American West is renowned for its unique and spectacular natural scenery. While early images depicting vast expanses of unsettled land still persist, today, contemporary westerners are far more likely to live in cities than in the wild. NEW WEST celebrates the preexisting geography of the landscape, as well as its high-speed transformation to suit man's need for growth, commerce, transportation, entertainment, arts, education, and public life. Examined through the lens of four waves of innovation; steam, steel, oil, and information, this book also asks the ultimate question of any exploration
of history: What innovation is next?

• Format: Hardcover
• Language: English
• ISBN: 3777431893
• ISBN13: 9783777431895
• Release Date: October 2019
• Publisher: Hirmer Verlag GmbH
• Length: 304 Pages
• Weight: 3.85 lbs.
• Dimensions: 1.2" x 9.2" x 11.6"