Business owners get their company up and running and often are just happy they stayed in business. They conduct their business the same way they did when they first launched it. Same old stale appearance and customer interface that worked when they were tiny doesn't work when they have a bigger more public image with a lot more customers. They are so busy running the company and focusing on cash flow they fail to upgrade their customer's experience. They don't want to spend money if they don't have too. They gradually start losing customers to competitors who are more aware of the customers' needs. Success comes to those who remain flexible and use current technology with fresh ideas to stay ahead of their competition.
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