New Wave Pharmaceutical Selling

By Sandra M Peters and Vincent Frank Peters

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 0965623149
• ISBN13: 9780965623148
• Release Date: October 2002
• Publisher: Black Dog Pub. Co
• Length: 87 Pages
• Weight: 0.80 lbs.
• Dimensions: 1.0" x 8.0" x 11.0"
• Age Range: 20 to 21 years

Customer Reviews

A Great Book on Pharma Selling

This book is filled with how-to tips and real-world advice on subjects ranging from pharmacoecomics (a must-know these days in pharma selling) to developing a call plan for physicians. It perfectly reflects the dynamic business environment today and explains what sales reps, managers, trainers, and others need to do to succeed in this environment. I have developed sales and business training programs for the pharmaceutical industry for 25 years, and I can heartily recommend this book to anyone who wants to improve his or her sales results.

Terrific For Sales Call Planning

This book provided the greatest sales call planning guidance that I have ever seen. Every aspect of planning the sales call and pre-call planning is covered. Addtionally, there was a sticker on the book that I purchased that directed me to their website, where I was able to download a free sales call planning report on one of my doctors. This book really hits the mark.

This Book is Free!

This book is essentially free. The book had a sticker on it that directed me to their website for a free sales strategy report. I downloaded the forms on one of my most difficult doctors and sent them in, within 24 hours they sent me a complete sales strategy report, which is a twenty five dollar value. I know of no other book that gives you so much for the money.

Great Selling Skills

Terrific, has a great selling skills section that provides all of the skills and techniques required to sell in today's competitive market. Is more complete than many selling skills manuals I have seen.

New Wave Pharmaceutical Selling

New Wave Pharmaceutical Selling has always focused on customer relationship management, ever since the first version of the book was written in 1996. The new revised edition, which was published in October 2002, builds on the customer relationship management approach, but also brings in a whole new 45 page selling skills section. The selling skills section covers all areas of the sales call for GP/Primary Care sales representatives. Clear cut examples of all selling skills are provided, written by pharmaceutical industry sales professionals. The book also points readers in the right direction on where to go to find doctor profile information. It's like having your own pharmaceutical specific selling skills manual.Purchasers of the book will also receive the added benefit of a free 360 Degree Sales Strategy Report on any doctor, by simply contacting the publisher.New Wave Pharmaceutical Selling is real world, with real life selling examples.