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New Venture Strategy: Timing, Environmental Unc...
By Dean A. Shepherd and Mark Shanley
Edition Description
If an opportunity exists, is it best to ensure that your product is first to the market or is performance enhanced through waiting and following? What factors should an entrepreneur consider in deciding when to take the lead in being the first to introduce a new product or service?...
Edition Details
Format:Paperback
Language:English
ISBN:0761913548
Format: Paperback
Condition:
$
126.00
New Venture Strategy: Timing, Environmental Unc...
By Dean A. Shepherd and Mark Shanley
Edition Description
If an opportunity exists, is it best to ensure that your product is first to the market or is performance enhanced through waiting and following? What factors should an entrepreneur consider in deciding when to take the lead in being the first to introduce a new product or service?...
Edition Details
Format:Hardcover
Language:English
ISBN:076191353X
Format: Hardcover
Condition:
$
199.00
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