New Thinking for the New Millennium

By Edward de Bono

Book Overview

The last millennium has not been a great success. We have advanced in science and technology, but not much in human behaviour. Is it possible that this has been due to poor thinking? Edward de Bono... This description may be from another edition of this product.

• Format: Mass Market Paperback
• ISBN: B001PB9QTY
• Release Date: January 1971
• Publisher: Avon
• Weight: 0.38 lbs.

Customer Reviews

Essential Primer for Design Thinking

Edward de Bono is one of the leading thinkers in creativity. His system and philosophy of thinking, creativity and design deserve larger audiences. He makes many excellent points about the difference between logic and creativity, the former ruled by judgement and analysis, the latter guided by openness, directed thinking and what he refers to as "movement". Creative thinking can be taught in a very methodical way, and these specific methods are available and detailed in other of de Bono's works. That creative thinknig can be taught runs counter to the popular notion that creativity is the purview of a few special souls; instead de Bono teaches that creative thinking can be taught to the young and old, and even to the illiterate. I took copious notes as de Bono's book is filled with important teachings and insights regarding creativity. Although some may find these self-evident and obvious, the fact is that we operate and think as if they are uncommon sense. For example, "A desing is not a design unless it delivers value." Obvious? Perhaps, but how many IT projects have failed to deliver value in terms of efficiency or improved analysis and decision making, or simply in ease of use? Or how about, "The main reason things do not improve is that there does not seem to be any need for improvement." which is a version of "If it ain't broke, don't fix it." This makes sense on a certain level, particularly if there are other priorities and limited resources; however, this complacency means that we miss out on many opportunitis for delivering better value. When I read de Bono's works I am always motivated to implement his thinking tools to both work and life problems and situations. Read this and I believe you will do the same.

A new approach that integrates all other De Bono Methods

I am always surprised of how De Bono is suggesting new ways we can think in a more constructive way. The book conbines critics of our default way of thinking and propose DESIGN THINKING as a way out. Excellent suggestion and I belief there is more to come in future to complete the development of the concepts placed in this book.De Bono, thanks and go on! :-)

A good reminder

Being lazy and being lazy to think are human nature. Though we may have read a lot of books to learn how to be wiser, it's good to have someone remind us to think more from time to time. Someone might think it's not something new from De Bono, but in fact in the new millennium, many things are still happening stupidly. So everybody has to aware and keep in mind that it's our responsability to change ourselves to make the world a better place and create a better future for the next generation.It's a brief summary of what De Bono had taught us in the past and he recap them in a new perspective at the begining of the new era.