New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility

by Andrew Griffin and Andrew Griffin

Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. New Strategies For Reputation Management shows you how to take the initiative and ensure your company's reputation can withstand the major crises and unforeseen events which...

• Format: Paperback
• Language: English
• ISBN: 0749456337
• ISBN13: 9780749456337
• Release Date: September 2009
• Publisher: Kogan Page
• Length: 184 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.5" x 6.1" x 9.1"