New Sales Speak: The 9 Biggest Sales Presentation Mistakes and How To Avoid Them

By Terri L. Sjodin

Book Overview

"New Sales Speak is the first book on the vital marriage of persuasive selling techniques and crucial speaking skills." -Harvey Mackay, author of the New York Times bestseller Swim with the Sharks Without Being Eaten Alive "An incredible book on sales effectiveness You can learn how to release your brakes and step on your accelerator toward higher sales." -Brian Tracy, Brian Tracy International "Terri Sjodin is one of the country's top sales trainers, and her book, New Sales Speak, is a must-read for anyone in sales or sales management. Now, the Second Edition is here and it's even bigger and better I highly recommend it." -Roger Dawson, author of Secrets of Power Negotiating "This book gives you real-world knowledge that you can apply every day. The new chapter on elevator speeches alone is worth the investment." -Eric Worre, cofounder, Better Life Media Written for anyone who gives presentations, New Sales Speak, Second Edition identifies the nine most common mistakes people make when presenting and shows you how to avoid them. Inside, you'll learn how to: Build and deliver a presentation that is persuasive rather than just informative Make the best use of your allotted time and craft interest-generating elevator speeches Just say "No " to boring PowerPoint presentations Transform fear into energy-and more

• Format: Paperback
• Language: English
• ISBN: 0471755656
• ISBN13: 9780471755654
• Release Date: January 2006
• Publisher: Wiley
• Length: 269 Pages
• Weight: 0.85 lbs.
• Dimensions: 9.0" x 0.8" x 6.0"

Customer Reviews

Definitely applies to 90% of all sales people

Most sales people are not getting the job done. Period. They move around from company to company, making the same mistakes, and blaming their poor numbers on the product, their employer, the economy, or the price of tea in China.While this book will not surprise top performers with something completely new, these folks may glean some value out of the distinction between an informational presentation and a persuasive presentation.I could almost guarantee if all sales managers gave this book to the lower 75-90% of their sales teams, and made it a requirement to use the simple outlines in the book, their numbers would improve.... Anyone who cannot use the outlines to build compelling presentations should not be in the sales arena.

Immediate improvement for sales force

I have given numerous books and had many training programs given to my sales teams . All feedback from the current Enterprise Software Sales and Technical team was positive.Comments ranged from "I can put this information to immediate use during an upcoming Executive Presentation" to "I make that mistake all the time ". Terri's writing style and practical application with examples make this a must read for anyone involved in Fortune 1000 Software Sales.

Great Book

Terri does an excellent job in helping both the beginner as well as an intermediate speaker in learning how to best prepare a presentation. This is such an important skill and is often overlooked as the necessity it is for salespeople, managers, leaders, etc. It's organized very well and is easy to read. Terri uses lots of great examples which bring the information to life and make it useable. I would recommend this to anyone who would like to see their career step up a couple of notches.

Words and Wisdom

"New Sales Speak contains not just the words but also the wisdom which you will need in order to grow sales in this changing economy. Terri Sjodin has kept pace with the changes so that you can follow her lead. I commend this book to you." Jim Cathcart author, Relationship Selling