New Products: The Key Factors in Success

By Elko J. Kleinschmidt and Robert G. Cooper

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• Format: Paperback
• Language: English
• ISBN: 0877572135
• ISBN13: 9780877572138
• Release Date: July 1990
• Publisher: South-Western Educational Pub
• Length: 52 Pages
• Weight: 0.22 lbs.
• Dimensions: 9.3" x 0.3" x 6.3"