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New Product Strategy in Small High Technology Firms
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New Product Strategy in Small High Technology F... 1019950528 Book Cover

New Product Strategy in Small High Technology F...

Edition Description

This book provides a framework for developing successful product strategies in small, high-technology firms. The authors emphasize the importance of aligning product strategy with business strategy and the need for continuous innovation. They explain how to analyze market...

Edition Details
Format:Hardcover
Language:English
ISBN:1019950528
Format: Hardcover
Condition:
$
26.95
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