New Product Strategy in Small High Technology Firms

By Marc H. Meyer and Edward Baer Roberts

Book Overview

This book provides a framework for developing successful product strategies in small, high-technology firms. The authors emphasize the importance of aligning product strategy with business strategy... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1377024997
• ISBN13: 9781377024998
• Release Date: February 2018
• Publisher: Sagwan Press
• Length: 42 Pages
• Weight: 0.16 lbs.
• Dimensions: 0.1" x 6.1" x 9.2"