New Product Forecasting: An Applied Approach

By Kenneth B. Kahn

Book Overview

Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product development and sales and operations planning.

• Format: Paperback
• Language: English
• ISBN: 0765616106
• ISBN13: 9780765616104
• Release Date: July 2006
• Publisher: Routledge
• Length: 176 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.5" x 6.1" x 9.0"