New Product Development: Managing and Forecasting for Strategic Success

by Robert J. Thomas

Book Overview

For increasing numbers of organizations, new product development is a priority concern. Intense global competition, rapid technological change and mutating patterns of world market opportunities... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0471572268
• ISBN13: 9780471572268
• Release Date: December 1993
• Publisher: Wiley
• Length: 368 Pages
• Weight: 1.95 lbs.
• Dimensions: 1.3" x 7.3" x 10.2"

Customer Reviews

Sales Forcasting

Excellent book for sales forecasting geared to medium to large companies. Highly recommend. One of the best NP Development books on the market.