New Perspectives in Luxury Branding

By Emerald Group Publishing Limited

New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain: - The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brands

• Format: Paperback
• Language: English
• ISBN: 1785608630
• ISBN13: 9781785608636
• Release Date: October 2015
• Publisher: Emerald Group Publishing
• Length: 224 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.6" x 6.5" x 9.5"