New Models for Growth and Profitability: Thoughts on Annual Reports, and How Corporate Culture Feeds the Document

By Bill Cahan

Bill Cahan & Associates is a San Francisco based advertizing agency. This volume is a visual and verbal expression of the agencies thoughts on annual reports and how corporate culture feeds the document. It is split into 22 sections and each section examines a single aspect of the annual report and poses a relative question. Does an annual report's design matter? Why have some of the world's most powerful corporations - IBM, Ford, Brisol-Meyers - choosen blue as their corporate colour? This is intended as a desktop companion.

• Format: Paperback
• Language: English
• ISBN: 1584231041
• ISBN13: 9781584231042
• Release Date: June 2001
• Publisher: Gingko Pr Inc
• Length: 538 Pages
• Weight: 1.05 lbs.
• Dimensions: 4.5" x 1.5" x 3.5"