New media & brand community - Effects on Sony's PlayStation

By Sanjith Santhosh

Companies especially in gaming have resorted to invest a lot in understanding consumer behavior to gain maximum benefit for the firm in terms of sales and consumer in terms of gaming experience.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3845401117
• ISBN13: 9783845401119
• Release Date: August 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 76 Pages
• Weight: 0.27 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"