New Insights into Prognostic Data Analytics in Corporate Communication

By Kumari Shalini and Pragyan Rath

This book advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communication-annual reports, investigative fiction-Poirot series, Sci-Fi, and advertisements.

The authors thereby develop a study of narrative markets by proposing the narrative of things as the next innovative mega trend in business analytics. A unique feature of the book is the special section dedicated to industry-academic practitioners, who have offered a bird's-eye view in the Review Speak section of every chapter of this book.

• Format: Paperback
• Language: English
• ISBN: 1947441108
• ISBN13: 9781947441101
• Release Date: August 2019
• Publisher: Business Expert Press
• Length: 184 Pages
• Weight: 0.56 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"