New Economy - New Competition: The Rise of the Consumer?

by Brian Wolfe and David Asch

The new economy has given rise to new forms of competition. This book provides a rich mix of theory, evidence and management practice that will be invaluable to directors and managers who want to bring their companies closer to their customers. The author considers competition, the roles of consumers, and legislative and regulatory authorities. The book concludes by considering the impact of the revolution in information and communication technologies...

• Format: Hardcover
• Language: English
• ISBN: 0333778235
• ISBN13: 9780333778234
• Release Date: January 2001
• Publisher: Palgrave MacMillan
• Length: 158 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.3" x 9.6"