New Dimensions in Investor Relations: Competing for Capital in the 21st Century

By Bruce W. Marcus and Sherwood Lee Wallace

Book Overview

Die Beziehungen zu den Investoren zu pflegen, Aktionäre zu gewinnen und zu halten - das sind lebenswichtige Themen für die Führungskräfte an der Börse gehandelter Firmen. Dieses Buch enthält alles, was Sie wissen müssen, um diese Mechanismen zu verstehen und zu steuern und auf dem immer härter umkämpften Markt notwendiges Kapital beschaffen zu können.

• Format: Hardcover
• Language: English
• ISBN: 0471141534
• ISBN13: 9780471141532
• Release Date: November 1997
• Publisher: Wiley
• Length: 432 Pages
• Weight: 1.70 lbs.
• Dimensions: 1.4" x 6.3" x 9.3"

Customer Reviews

THE BEST BOOK

THIS IS THE BIBLE FOR INVESTOR RELATIONS MANAGERS. YOU CAN FIND ANYTHING YOU WANT TO GET THE MOST OF YOUR FIRM VALUE TO PUBLIC. IT IS THE A-Z GUIDE FOR ALL OF US.

An Excellent Beginner's Guide to IR

A very thorough review of the growing Investor Relations profession. Identifies modern techniques, strategies, resources, and basic SEC disclosure rules used in everything from the pre-IPO to the annual meeting. A great primer for anyone considering a career in Investor Relations.

Masterfully written by Wallace and Marcus

I greatly enjoyed reading NDiIR. I feel that Wallace and Marcus clearly know their subject. The book definitely showed the way to run a successful Investor Relations program. I would definitely recommend it to anyone excperienced in Investor Relations or just starting out. Well done Wallace and Marcus!