New Corporate Ventures: How to Make Them Work

by Jon Zonderman and Ralph Alterowitz

New corporate ventures sometimes don't fit the corporate mission, and fail to run as smoothly as the parent company. This book shows executives, planners, and managers of new business ventures how to evaluate potential ventures and determine which ones to back. Shows how to prepare and present a business plan which addresses financial and management questions, the U.S. market, and the competition--while keeping the new venture within the corporate...

• Format: Hardcover
• Language: English
• ISBN: 0471624187
• ISBN13: 9780471624189
• Release Date: August 1988
• Publisher: Wiley
• Length: 206 Pages
• Weight: 1.06 lbs.