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New Consumer Marketing: Managing a Living Deman...
By Susan Baker
Edition Description
"New Consumer Marketing" beschreibt die Realität des neuen Marktumfeldes und zeigt den neuen Verbraucher auf der Suche nach Werterfahrungen.
Das Buch verbindet Marketingideen mit praktischen Ratschlägen.
Autorin Susan Baker erläutert zukünftige Herausforderungen...
Edition Details
Format:Hardcover
Language:English
ISBN:0470844825
Format: Hardcover
Condition:
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New Consumer Marketing : Managing a Living Dema...
By Susan Baker
Edition Description
Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates...
Edition Details
Format:Hardcover
Language:English
ISBN:B01K0PEWCG
Format: Hardcover
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