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New Challenges to International Marketing
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New Challenges to International Marketing 1848554680 Book Cover

New Challenges to International Marketing

By , ,
Edition Description

Volume 20 of "Advances in International Marketing" guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global...

Edition Details
Format:Hardcover
Language:English
ISBN:1848554680
Format: Hardcover
Condition:
$
204.99
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