New Business Ventures and the Entrepreneur

by Michael Roberts, Howard H. Stevenson, Michael J. Roberts

Book Overview

This text--a combination of Harvard Cases and text-- examines the entrepreneurial process from the initial idea through business operations to harvest. It provides the knowledge and skills required for students pursuing careers as entrepreneurs as well as valuable ideas for those in a more structured business setting. Most importantly, it takes a close look at the process of identifying and pursuing opportunity, which has become increasingly important...

• Format: Hardcover
• Language: English
• ISBN: 025607576X
• ISBN13: 9780256075762
• Release Date: January 1989
• Publisher: Irwin Professional Publishing
• Length: 848 Pages
• Weight: 2.80 lbs.

Customer Reviews

Good book with supporting data

What's best about this book is that it gives supporting data for its claims and models. Typically, "entrepreneurship" is considered a soft skill that can't be taught or shown with data, but Roberts does this with plenty of research and supporting charts.

Boiling down mentorship into bite sized analytical pieces

I think I consumed this book from a different perspective. As a repeat entrepreneur, I see what makes the technical workings of a functional business starter. I liked specifically - being able to learn from another person's mistakes - confirming what needs to be addressed before even starting a business - once in a while taking inventory (I never define success so I am never successful) - focusing on the important (and not just the urgent) I recommend this book to people in the midst of running a business (or those that can take downtime to re-read the book over the holidays). If you're travelling with the book you might want to check it because it does weigh a ton.

Excellent practical cases from real life!

I require this text in my graduate New Venture course at Western Michigan University. The real life cases and fundamental concepts covered provide a great foundation for New Venture teaching. I also require my start-up consulting clients to read Chpt 1,2 & 3 along with the case study "R & R". Good way to find out if they have what it takes. I first used and enjoyed this book from the other side of the class during my MBA studies at the GSB - University of Chicago.