Essential 3-Stage Business Model for Marketing Superior New Products. Stages show Matrix Tools you require for implementing your business plan. Product Discovery: Focus your marketing research on customer needs by using the convenient checklist provided. Discover the Right Product which provides product benefits cheaper, better or faster. Technology Forecast: Confirm that the Right Product is what customers really want by using a simple forecast model. Forecast better solutions and plan for your business growth.Product Development: Learn better product management skills by avoiding costly oversights. Use the worksheets provided for saving development costs and time. New Product Development Skills to Upgrade: Business OwnersMarketing ManagersEngineering ManagersProduct DevelopersEntrepreneurship
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