New And Improved: The Story Of Mass Marketing In America

By Richard S. Tedlow

Book Overview

Featuring a new introduction by the author that considers the impact of technology & the electronic environment, this seminal history of mass marketing is an account of how the United States became the world's first & foremost consumer society. Considering the roles of demographic change, advances in transportation & communication, & corporate culture, Tedlow illustrates the dynamics of competition by recounting the epic confrontations between Coke & Pepsi, Ford & GM, A & P & its rivals, & Sears & Montgomery Ward. "Valuable lessons for modern marketing executives."--Business Week "New & Improved can help us understand how to make American business great again."--Vice President Al Gore

• Format: Paperback
• Language: English
• ISBN: 0465050247
• ISBN13: 9780465050246
• Release Date: August 1991
• Publisher: Basic Books
• Length: 496 Pages
• Weight: 2.05 lbs.
• Dimensions: 9.5" x 1.5" x 6.3"