Never Eat Alone: And Other Secrets to Success, One Relationship at a Time

By Keith Ferrazzi and Tahl Raz

Book Overview

The bestselling business classic on the power of relationships, updated with in-depth advice for making connections in the digital world.

Do you want to get ahead in life? Climb the ladder to personal success?

The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered in early life, what distinguishes highly successful people from everyone else is the way they use the power of relationships--so that everyone wins.

In Never Eat Alone, Ferrazzi lays out the specific steps--and inner mindset--he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi's advice more essential for anyone hoping to get ahead in business.

The son of a small-town steelworker and a cleaning lady, Ferrazzi first used his remarkable ability to connect with others to pave the way to Yale, a Harvard M.B.A., and several top executive posts. Not yet out of his thirties, he developed a network of relationships that stretched from Washington's corridors of power to Hollywood's A-list, leading to him being named one of Crain's 40 Under 40 and selected as a Global Leader for Tomorrow by the Davos World Economic Forum.

Ferrazzi's form of connecting to the world around him is based on generosity, helping friends connect with other friends. Ferrazzi distinguishes genuine relationship-building from the crude, desperate glad-handing usually associated with "networking." He then distills his system of reaching out to people into practical, proven principles. Among them:

Don't keep score: It's never simply about getting what you want. It's about getting what you want and making sure that the people who are important to you get what they want, too.
"Ping" constantly: The ins and outs of reaching out to those in your circle of contacts all the time--not just when you need something.
Never Eat Alone: The dynamics of status are the same whether you're working at a corporation or attending a social event--"invisibility" is a fate worse than failure.
Become the "King of Content" How to use social media sites like LinkedIn, Twitter, and Facebook to make meaningful connections, spark engagement, and curate a network of people who can help you with your interests and goals.

In the course of this book, Ferrazzi outlines the timeless strategies shared by the world's most connected individuals, from Winston Churchill to Bill Clinton, Vernon Jordan to the Dalai Lama.

Chock-full of specific advice on handling rejection, getting past gatekeepers, becoming a "conference commando," and more, this new edition of Never Eat Alone will remain a classic alongside alongside How to Win Friends and Influence People for years to come.

• Format: Hardcover
• Language: English
• ISBN: 0385346654
• ISBN13: 9780385346658
• Release Date: June 2014
• Publisher: Crown Currency
• Length: 400 Pages
• Weight: 1.43 lbs.
• Dimensions: 1.4" x 6.4" x 9.5"

Customer Reviews

Shy people must read this book

I just bought and read this book and I am already recommending it to my friends. I recommend it to you as well. Sometimes I feel like I don't have a smidge of social skills and I wonder if I ever socially developed beyond the age of 12. I know there are a lot of other people like me out there. Some people seem to look down on us. Thus, I became a successful technician. For all you other technicians, artists, writers and other wallflowers who just don't get how the other half can't patiently spend two days looking over a giant spreadheet for a mistyped formula, you should read this book. So, one day I was sitting alone in a crowded cafeteria reading "Never Eat Alone" ... Fellow quiet folk, take a look at how the other half thinks and acts (and it's all in a book so we don't have to actually talk to anyone.) Yes we actually were ignored on purpose, but as Ferrazzi explains - open up and be interesting if you want the social climbers to notice you. And then spend lots of time sending them cards and notes instead of wasting time doing the real boring nitty-gritty work. Grain of salt... Yes, Ferrazzi comes across strong, but he also comes across honestly. I certainly won't be trying to imitate his lifestyle, but I got a great view of how a purely social personality thinks - and a very successful person to boot. You may or may not like him, but you should study him. The same goes for Machiavelli. People chess... After reading the whole book I got a big picture view of how to network. I found techniques I could tone down and adapt. I learned some basic etiquette of Ferrazzi's world. I already feel much more comfortable with networking now that I have been given a little preview of the way it is supposed to work out. I find that fear of the unknown is one of the keys to making people shy - so buy and read this book. The grass is greener.... And by greener I mean money. Ferrazzi points out that many of the most powerful people are not the very smartest, but the very connected. You know the people who can take ten smoke breaks a day with the manager; they often get more promotions than the people who stayed and worked. I am a great user of the public library, but I do think Ferrazzi deserves to have every copy of his book in print purchased - he earned it.

Connect for the Joy of It All!

Never Eat Alone is a rare, detailed glimpse into how those with no special access can connect to those they want to meet. For many people who are good at connecting, this activity becomes a way of life. It's a profession and a hobby. As such, connecting can become all consuming. Many will find that aspect of Mr. Ferrazzi's story to be unattractive. But I found his candor in this regard to be refreshing. If you step back from his enthusiasm for connecting, the mental attitudes and processes he describes are just what everyone needs to use who wants to be better connected and accomplish more. All of us know more than any one of us. If you take two equally talented young people in any field, the one who is better at connecting will live a more successful life than one who tries to go at everything as a lone ranger. I have known dozens of master connectors. They all do some variation of what Mr. Ferrazzi describes in this book. Here is how I would distill those lessons: 1. Decide who you want to meet to further your objective of accomplishing more. 2. Learn more about the person. 3. Find what you can do to help that person in an area where they care. 4. Develop a strategy to meet briefly face to face. 5. Share what you want to do to help when you meet. 6. Stay in touch with more ways to help. 7. Attend events where other master connectors attend and link into fields which are not naturally yours by becoming acquainted with these master connectors. 8. Study those who are very good at this. If you keep in mind the sheer pleasure of making a difference as you do this, you'll soon be a superb connector. I recommend undertaking this task on behalf of something you are passionate about such as a charity you support. One of the best parts of this book is that Mr. Ferrazzi is generous in sharing his mistakes. The world doesn't end for you as a connecting queen or king if you offend a poo-bah. You just pick yourself up and do better next time. I liked his humility about his limitations in other fields. Peter Drucker would have approved of Mr. Ferrazzi's decision to work on what he has a talent and love for, connecting, rather than try to become more competent at things that are difficult and unpleasant for him . . . like quantitative analysis. The story about how he got his start at Deloitte is worth the price of the book. Another strength of the book can be found in the excellent description of why people find President Clinton to be so compelling in person. Skip books about networking and relationship building. Read Never Eat Alone instead!

Not Your Typical Networking Book

I'm a naturally shy person and I've always hated the concept of "networking." Everyone I know that practices it in the commonly accepted sense is a complete jerk. This book, however, addresses the true power behind networking; building actual relationships. I would probably give the book 4.5 stars, since too much of it is devoted to name dropping, but this small flaw does not detract from the value of the book. Mr. Ferrazzi takes the approach of building meaningful relationships with others, even when time is short. He doesn't advocate carpet bombing a room with your business cards or hanging out with people you despise as a means of getting ahead. I appreciate the fact that the author came from humble beginnings and was able to reach such heights in the world of business. There are several practical approaches that are discussed in this book that can be of help to both extroverts and the relatively introverted.