
Part 1. Introduction to neuroscience for corporate communications. - Chapter 1. Why should communicators care about neuroscience? - Chapter 2. The changing landscape. - Chapter 3. Let's get neurological. - Chapter 4. The body politic. - Part 2. The neurocommunicator's toolkit...

Organizational communication is at a crossroads and professional communicators and leaders alike need to up their game. In this insightful and practical guide, leadership psychologist Dr. Laura McHale shows how neuroscience can help, surveying the field to reveal the science...
