Neuromarketing: Exploring the Brain of the Consumer

By Leon Żurawicki

Book Overview

Exploring the Brain.- Consumption as Feelings.- Neural Underpinnings of Risk Handling, Developing Preference and Choosing.- Neural Bases for Segmentation and Positioning.- Applying Neuroscience and Biometrics to the Practice of Marketing.

• Format: Paperback
• Language: English
• ISBN: 3662501872
• ISBN13: 9783662501870
• Release Date: August 2016
• Publisher: Springer
• Length: 273 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"