Neuromarketing Attributes in the Context of Determinants of Business Behavior and Neurolinguistic Programming

By Róbert Štefko

The research part aimed to identify the factors that influence how neurolinguistic programming is applied to the concept of neuromarketing and to evaluate a few key neuromarketing attributes. In terms of the findings, the monograph's research goal was achieved.

• Format: Paperback
• Language: English
• ISBN: 3631897863
• ISBN13: 9783631897867
• Release Date: May 2023
• Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
• Length: 170 Pages
• Weight: 0.47 lbs.
• Dimensions: 0.4" x 5.8" x 8.3"