Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities

By Joana Coutinho de Sousa

A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1522548343
• ISBN13: 9781522548348
• Release Date: December 2017
• Publisher: Business Science Reference
• Length: 135 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.6" x 7.0" x 10.0"