Neuroeconomics and the Firm

by Angela A. Stanton, Mellani Day, Isabell Welpe

The ideal firm has been studied over several centuries, yet little is known about what makes one successful and another fail. This pioneering book brings together leading researchers investigating the concept of the firm from a neuroscientific perspective. From the viewpoint of economics, the firm's purpose is to maximize shareholders' wealth; resources are commodities, each with its particular supply and demand curve that can be manipulated by the...

• Format: Hardcover
• Language: English
• ISBN: 1848444400
• ISBN13: 9781848444409
• Release Date: May 2010
• Publisher: Edward Elgar Publishing
• Length: 352 Pages