Neuroeconomics and the Decision-Making Process

Neuroeconomics has emerged as a field of study with the goal of understanding the human decision-making process and the mental consideration of multiple outcomes based on a selected action. In particular, neuroeconomics emphasizes how economic conditions can impact and influence the decision-making process and alternately, how human actions have the power to impact economic conditions. Neuroeconomics and the Decision-Making Process presents the latest research on the relationship between neuroscience, economics, and human decision-making, including theoretical foundations, real-world applications, and models for implementation. Taking a cross-disciplinary approach to neuroeconomic theory and study, this publication is an essential reference source for economists, psychologists, business professionals, and graduate-level students across disciplines.

• Format: Hardcover
• Language: English
• ISBN: 1466699892
• ISBN13: 9781466699892
• Release Date: March 2016
• Publisher: Igi Global Scientific Publishing
• Length: 378 Pages
• Weight: 2.56 lbs.
• Dimensions: 0.9" x 8.5" x 11.0"