Neuro-Advertising: Brain-Friendly Advertising for More Success in Your Market

By Elke Schwarz

Book Overview

Increase marketing impact with the right advertising

Introduces a novel measurement and analysis tool based on neuroscience

Shows how marketing spend can be used effectively

• Format: Paperback
• Language: English
• ISBN: 3658386355
• ISBN13: 9783658386351
• Release Date: December 2023
• Publisher: Springer
• Length: 185 Pages
• Weight: 0.72 lbs.
• Dimensions: 0.4" x 6.7" x 9.6"