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Networks in Marketing
Edition Description
Written by a group of top American and international scholars, Networks in Marketing provides an overview of what networks are and how they are used in marketing management practices. This timely volume examines a variety of topics, including customer-to-customer and business-to-business...
Edition Details
Format:Paperback
Language:English
ISBN:076190140X
Format: Paperback
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Networks in Marketing
Edition Description
Written by a group of top American and international scholars, Networks in Marketing provides an overview of what networks are and how they are used in marketing management practices. This timely volume examines a variety of topics, including customer-to-customer and business-to-business...
Edition Details
Format:Hardcover
Language:English
ISBN:0761901396
Format: Hardcover
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