Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research

Bys: Rossella Gambetti and Robert V. Kozinets

Book Overview

Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture.  In this volume, thirty-two researchers present nineteen chapters that examine how they have adapted netnography and what those changes can teach us.

• Format: Paperback
• Language: English
• ISBN: 0367425653
• ISBN13: 9780367425654
• Release Date: December 2020
• Publisher: Routledge
• Length: 326 Pages
• Weight: 1.32 lbs.
• Dimensions: 0.7" x 7.0" x 10.0"