Net Results: Web Marketing That Works

by Rick E. Bruner, USWeb, Cybernautics, et al.

This textbook-style treatment of the subject offers a lot of useful advice for marketing on the Web now and in the future. The first section starts off by highlighting the six return-on-investment... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1568304145
• ISBN13: 9781568304144
• Release Date: January 1998
• Publisher: Hayden Books
• Length: 392 Pages
• Weight: 2.15 lbs.
• Dimensions: 1.3" x 7.6" x 9.4"

Customer Reviews

Dr. Lowe says, "I use it as a graduate Internet textbook

Net Results:Web Marketing that Works is the book I selected as the textbook for my graduate Internet Marketing class at San Francisco State University. It covers all aspects of marketing online. It is easy to read and understand. The information is comprehensive and on point. It has plenty of real world examples and resources for more information. Currently there is no viable textbook for the classroom because there is a lack of serious research on the internet. This book combines excellent Internet content and an easy to read style that makes it a joy to read. Kudo's to Rick Bruner for this excellent book. This is the third semester I have adopted it.

An excellent source of 'real' business web tactics

Many books about the internet are not very useful(can you say internet bull ! ) but this is one book that i am delighted to say is very useful. It provides real world examples and many case studies. Any internet professional that wants to do anything will benefit from this book. At Newdelhi.net we used some of these tactics and have had tremendous success since then.

One of the two best Internet books I have ever read

I have read just about every book about web site development and promotion that I could get my hands on -- and the ones I haven't read, I have skimmed at the bookstore. I would rate this as one of the top two. The advice is clear and eminently sensible. And from my experience, it has invariably been right! Mr. Bruner, in my opinion, knows exactly what he is talking about.

Acknowledged expert shares tips.

Rick Bruner shares his expertise of internet marketing in a breezy, no-nonsense manner for Fortune 500 and small internet businesses alike. Already a standard reference in the internet marketing realm, I am waiting for a follow-up from Mr. Bruner.

A Good Web Marketing Manual

"Net Result:Web Marketing That Works" is really a book that we can use as a Web Marketing manual.I like the book in that it provides comprehensive guidelines on lots of related subjects.I read books such as NetGain and Webnomics to have a big picture of e-commerce.But when I need spacific advice on certain subjects,I find "Net Result" most useful. I was recently involved in the re-construction of a Web site for a samll business.We took some practical advice from the book and the result was great. I just want to share some of them with other readers.1.We took the advice of "design for the lowest common denominator" and got rid of lots of unnecessary graphics.2.We looked into the problem of "dead-end pages" and added links and exits whereever necessary.3.We arranged to provide more links to related quality sites on the advice of the book to enrich surfers'experience.(we had very few links to other sites before for the fear that users would spend less time on our site)All these small things added up and worked great.Users have complimented on our improved download speed,easier navigation and lots of other improvement.I believe that even US Web is a major player in e-commerce and should have lots of good ideas on big issues,it is their devotion and attention to those fundamental details that have laid a solid foundation for their success.I hope there will be more books like this providing fundamental knowledge on some other spacific e-commerce subjects.