Net Markets: Driving Success in the B2B Networked Economy

By Tom Dagenais, David A. Gautschi, David Gautschi

The real opportunity of E-business is the ability to bind businesses togetherNet Markets bypasses the glitz and talks to a business executive's bottom-line concerns, addressing the direct implications... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 007089308X
• ISBN13: 9780070893085
• Release Date: January 2002
• Publisher: McGraw-Hill
• Length: 268 Pages
• Weight: 1.70 lbs.
• Dimensions: 9.3" x 1.3" x 6.3"

Customer Reviews

Standing the test of time

Having seen and read all too many Internet business books over the past few years, Net Markets is a standout. The authors do a great job of articulating a roadmap for the business leader that is not only rigourous and well thought out, but more important, is practical.Industrial markets have changed significantly, and this is a great expose on what that blueprint for change is going to look like moving forward. Very highly recommended.

A terrific book for the manager

Dagenais and Gautschi have blended analytical rigor with straightforward pratical advice for the busy executive. Net Markets puts an enormous topic into perspective--it is easy to read, interesting, and very applied. I especially appreciated the CEO playbook at the conclusion of each chapter. Highly recommended.

On the Frontiers of Net Marketing

~Despite the dot.com bust, and the topping of the Clinton boom in 2001, the revolutionary transformation of global markets gathers pace. This is particularly the case for B2B markets. Dagenais and Gautschi have built up a wealth of practical managerial experience and advise, and distilled it in a readable format formanagers. This is an invaluable reference for anyone seeking to keep up with the impact of the net on marketing. A most important read.Jonathan StoryThe Shell Fellow in~~ Economic TransformationProfessor of International Political EconomyINSEADBoulevard de Constance77300 Fontainebleau, France~