Negotiation: Strategies and Applications

By: Scandura, Terri A.

Negotiation Strategies and Applicationsemploys a skill-based approach that combines the best of both worlds: Rigorous research and practical application. The book begins with the fundamental negotiation skills that every student must master and then progresses to advanced topics that provide a competitive advantage at the bargaining table. Students learn not only how to negotiate effectively, but also why particular strategies work and when they should be applied.

• Format: Paperback
• Language: English
• ISBN: 1071968556
• ISBN13: 9781071968550
• Release Date: January 2027
• Publisher: Sage Publications, Inc
• Length: 600 Pages