Negotiation Boot Camp: How to Resolve Conflict, Satisfy Customers, and Make Better Deals

By Ed Brodow

Book Overview

We find ourselves engaged in various kinds of negotiations every day, from trying to land a new account or win a promotion at work, to buying a house or a car, or bargaining down a cell phone bill, or settling a dispute with a friend or spouse. In this groundbreaking book, negotiation expert Ed Brodow shows us how to settle conflicts amicably to reach a win-win solution every time. Using the no-nonsense, results-oriented boot camp approach, Brodow drills readers on the basic skills needed to master the art of negotiation. After completing Brodow's basic training program, you will have learned how to: Conquer your fear of confrontation and overcome the negative behaviors that hold you back Identify and develop your personal negotiation style Assess the other side's strengths and weaknesses Get the other side to make concessions without giving up any of your goals Master the art of listening to understand the other side's position and strengthen your own Avoid getting sidetracked by personal or emotional issues Create an atmosphere of trust in which the other party is a collaborator rather than a competitor Break through impasses and close the deal Using a wealth of examples from real-life encounters, Brodow demonstrates how to negotiate for things most readers never knew were negotiable, such as department store purchases, medical costs, loan rates, phone bills, and credit card fees. He reveals how to develop the skills and the confidence each of us need to negotiate successfully, and achieve our goals at work and in our personal lives.

• Format: Hardcover
• Language: English
• ISBN: 0385518498
• ISBN13: 9780385518499
• Release Date: December 2006
• Publisher: Crown Business
• Length: 208 Pages
• Weight: 0.85 lbs.
• Dimensions: 8.6" x 0.8" x 5.9"

Customer Reviews

Ethical and well written

I liked this book a lot. Most negotiating books are either so complicated that you'd have to be an ambassador to understand them or so aggressive in their tactics that you wouldn't want to use them. This book is a perfect balance of ethical methods that will make you a winner. Ed Brodow is a competitor of mine on the negotiating lecture circuit and he has done an excellent job of distilling his all-day boot camp into a highly readable book. From Roger Dawson, Author of "Secrets of Power Negotiation."

Should have read something like this years ago

As a senior executive, I have negotiated for years and I always thought I knew what I was doing. Reading Mr. Brodow's classic book, I realize that many of the things I have been doing were not only wrong, they were sabotaging my business dealings. Negotiation Boot Camp explained to me in a clear and concise way how to do it correctly. The right questions to ask. The inner game of negotiation, so to speak. Brodow is especially good in his application of his "three rules for win-win negotiating" to managing and motivating employees. The bonus is all of the non-business ideas, such as negotiating at Bloomindales and with the I.R.S.

A down to earth guide to getting your needs met.

I had read several negotiation books by professors at Harvard or wherever and they put me to sleep. Here is a book that reads like a novel and comes alive with facinating stories of successful-and unsuccessful-negotiations. The author has a great sense of humor and obviously does not take himself too seriously. He gives you the impression of a close friend who is advising you on how to make deals. At the same time, this enjoyable book is loaded with useable ideas and techniques. Every page contains ways to make you more successful in all aspects of your life. Don't miss it.

This book is worth its weight in gold!

The best book on negotiation ever written! Most of these books are boring and trite. I read this one yesterday and it has already made money for me in a pending business deal! Ed Brodow teaches negotiating to the pros at Microsoft, AT & T, Starbucks, the Pentagon, etc. These people don't fool around, so you know this is the real McCoy! His boot camp runs you through all the elements of a successful negotiation, from creating your targets and strategies, to dealing with tough-to-handle tactics, and when to walk away. He leaves it up to you to decide whether you want to be an adversarial or cooperative negotiator, although he describes how the win-win approach can make your life a lot easier. He also shows how to negotiate for personal items like your salary, department store purchases, and medical bills. Each chapter includes plenty of real-world examples from both business world and day-to-day situations. I have to agree with former SEC Chairman Harvey Pitt: "Negotiation Boot Camp shows us how to succeed - not just in negotiations but also in life itself. This is a must-read."

Finally, a book on negotiating that is both readable and intelligent!

Evidently, it was written by someone who lives in the real world -- not a professor in an ivory tower. It includes everything that a good negotiator needs to know. A terrific book that should be on everybody's list.