Negocios Sin Fronteras: Intermediate Spanish for Business
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Book Overview
Using a proficiency-based approach, this intermediate-level book teaches the vocabulary and grammar necessary to conduct basic business activities in Spanish speaking countries. It encourages the development of all four language skills--listening, speaking, reading, and writing--through a variety of exercises all focused on the ability to communicate and perform specific business-related tasks that readers will encounter in the real business world. KEY TOPICS: Content revolves around a wide variety of business themes--e.g., business travel, employment interviews, information technology, management, imports/exports, economics, advertising, marketing, finance, taxes, insurance, environmental/ethical issues, and business/corporate law. Each chapter contains 3 pasos, each consisting of six major sections--Empecemos (a dialogue or paragraph used to introduce the new vocabulary in a contextualized manner); Charlemos un poco (activities that provide more basic input or require sentence-level output);Entrevista (a structured activity in which readers obtain information from others and present it to someone else); Situaciones (an unstructured activity in readers work together in an imaginary situation to solve a problem); Repaso de gram tica (a basic grammar explanation in English, followed by activities); Escribamos (a writing activity). Other features include: Una vez m s (readings taken from an authentic Spanish source, such as a newspaper or magazine, on topics of interest to businessmen and women); Carta de negocios (sample business letters); and and Panorama Cultural (computer-based activities in which readers use the Internet to explore aspects of Hispanic business culture topics). MARKET: For anyone who wants to develop proficiency in using Spanish in a broad range of business situations.
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