Navigating Brand Activism

By Jag Sheth and Can Uslay

In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism.

• Format: Paperback
• Language: English
• ISBN: 1032974400
• ISBN13: 9781032974408
• Release Date: July 2025
• Publisher: Routledge
• Length: 304 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"