Navigating Brand Activism

By Can Uslay and Jag Sheth

In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism.

• Format: Hardcover
• Language: English
• ISBN: 1032974311
• ISBN13: 9781032974316
• Release Date: July 2025
• Publisher: Routledge
• Length: 304 Pages
• Weight: 1.39 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"