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NATIVE EXPERIENCE MARKETING: How to authentically reach, include and engage your audiences in their native language and culture
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Native Experience Marketing: How to authentical... 0645999709 Book Cover

Native Experience Marketing: How to authentical...

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Edition Description

Ethnic marketing, foreign marketing, multicultural marketing: marketers have labelled audiences they consider outside the 'mainstream' in various ways-and they all risk setting any marketing campaign up for failure even before it starts.


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Edition Details
Format:Paperback
Language:English
ISBN:0645999709
Format: Paperback
Condition:
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