National Image and Competitive Advantage: The Theory and Practice of Country-Of-Origin Effect

by Eugene D. Jaffe

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• Format: Hardcover
• Language: English
• ISBN: 8763000318
• ISBN13: 9788763000314
• Release Date: January 2001
• Publisher: Copenhagen Business School Press
• Length: 192 Pages
• Weight: 0.89 lbs.
• Dimensions: 0.6" x 6.4" x 9.3"