Nation Branding in Europe

By: Jo?o Freire

This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of countries to provide a breadth of cases from across the continent.

• Format: Paperback
• Language: English
• ISBN: 0367540142
• ISBN13: 9780367540142
• Release Date: May 2023
• Publisher: Routledge
• Length: 110 Pages
• Weight: 0.33 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"